Ruslaini R, Benardi B. Mapping Word-of-Mouth Pathways: Tie Strength and Contextual Reference Considerations. StudiaEkonomika [Internet]. 2024 Jul. 30 [cited 2025 Jul. 7];22(2):12-2. Available from: https://www.jurnal-mnj.stiekasihbangsa.ac.id/index.php/StudiaEkonomika/article/view/230