SUTARJANA, Ni Made Prayogi Wahyu; EKAWATI, Ni Wayan Ekawati. The The Effect of Augmented Reality Virtual Try-On on Purchase Intention Through the Mediation of Perceived Enjoyment. International Journal of Management, Accounting & Finance (KBIJMAF), [S. l.], v. 2, n. 3, p. 35–48, 2025. DOI: 10.70142/kbijmaf.v2i3.333. Disponível em: https://www.jurnal-mnj.stiekasihbangsa.ac.id/index.php/KBIJMAF/article/view/333. Acesso em: 9 aug. 2026.