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  • The Power of Sequence: A Qualitative Analysis of Consumer Targeting and Spillover Effects in Social Media Advertising

    Eka Wahyu Kasih,  STIE Kasih Bangsa, Jakarta,  Indonesia
    Benardi Benardi,  STIE Kasih Bangsa, Jakarta,  Indonesia
    Ruslaini Ruslaini,  STIE Kasih Bangsa, Jakarta,  Indonesia
    28-42
    2024-11-26
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