[1]
Ardiyana Pertiwi, Johannes P. Kumagaya, and Irene Brainnita Oktarin, “The Effect of Product Innovation on Purchasing Decisions for Custom T-shirts with Quality as a Moderating Variable (Study on Sarkastem Lampung Tengah)”, IJBMEL, vol. 2, no. 2, pp. 11–16, May 2025.