CLARA TIARA KUSUMA; THERESIA DHIAN KUSUMAWATI; MARIA EDISTIANDA EKA SAPUTRI. The Influence of TikTok Influencers on Purchasing Decisions through Viral Marketing as an Intervening Variable in The Ruang Keramik Studio . International Journal of Business, Marketing, Economics & Leadership (IJBMEL), [S. l.], v. 2, n. 2, p. 17–23, 2025. DOI: 10.70142/ijbmel.v2i2.321. Disponível em: https://www.jurnal-mnj.stiekasihbangsa.ac.id/index.php/IJBMEL/article/view/321. Acesso em: 10 jul. 2025.