ARDIYANA PERTIWI; JOHANNES P. KUMAGAYA; IRENE BRAINNITA OKTARIN. The Effect of Product Innovation on Purchasing Decisions for Custom T-shirts with Quality as a Moderating Variable (Study on Sarkastem Lampung Tengah). International Journal of Business, Marketing, Economics & Leadership (IJBMEL), [S. l.], v. 2, n. 2, p. 11–16, 2025. DOI: 10.70142/ijbmel.v2i2.314. Disponível em: https://www.jurnal-mnj.stiekasihbangsa.ac.id/index.php/IJBMEL/article/view/314. Acesso em: 10 jul. 2025.